Ashley Ingle of Profitmatters.co shares her experience with Ignition Systems.
New Quality Opportunities Are Being Generated in the Background Everyday Without Us Having To Think About It!
Before joining Ignition Systems, Ashley's firm engaged in clunky and unorganised marketing to win new business, throwing money into Google Adwords and paying a person to cultivate their LinkedIn platform. But it was a lot of unorganised chaos and not streamlined, hence the term clunky.
Ignition Systems provides market strategy, playbooks on how to approach your target market, powerful systems to do more prospecting, a support team to help remove much of the prospecting work and more organised leads lists of who to focus on.
Our firm hesitated joining Isio due to the large investment attached. But it was well worth the investment since we've seen a lot of quality deals come from it and consistently building our client base using it moving forwards.
The frameworks provided really helped us hone in on WHO our ideal target market really is and build our team + marketing & operations around that.
Everyday in the background the Ignition Systems team are working for us and drumming up new quality opportunities for our firm without us having to think about it
Ashley joined Ignition Systems when she had an inefficient & expensive process where quality of leads were questionable. She was unable to find her value in the marketplace best suited to their strategic strengths.
Founder of Four Pillars Investments, Nick McClean.
A Private Equity Firm who helps businesses with mergers, acquisitions and other restructuring types of investments.
He never had a system that allowed programatic follow up & nurturing of suitable business owners who need private equity advice.
Always having an activated pipeline now allows Nick to focus on actually running his business instead of running after new deals.
"The Ignition Systems platform is great because it also teaches you how to solve marketing & sales along with getting results for your Advisory firm"
Alexandra wanted to see results in her business but was highly skeptical about:
• What value she would receive
• If our service is what she expected
• Could she trust our process
She booked in for a Demo to see what she could learn
• Very quickly she realized the investment was worth it completely
Here's a couple of things that really changed her life from working with us:
1) Qualified leads (near & far). As a 'Virtual CFO' firm you need to be 'in the market' for the best clients. We opened those doors for Alex
2) Calendar getting booked with Qualified leads really quickly which was HUGE
3) Finally a solid sales process that works. An all in one system to convert her busy calendar into high value clients
4) New visibility into what leads were coming. in, lead source (where did they come from), what stage of the funnel are the leads at, therefore how to follow up on them
5) Organized pipeline to easily train other staff up with business development and add much more value to her business
All of this combined create d a HUGE LIFT from what Alexandra was previously doing.
She ramped up by $20K MRR inside 5 months but more importantly, she has now found her Ignition to head for the moon.
Imagine trying to get there without killer marketing & sales skills --- you stand little chance!
Alex is a top client who highly recommends the same experience to others, especially if your hesitant as you will realize quickly we are woth it given how much we put into it.
PS. We are also real CFOs. This gives a massive competitive edge and enables higher results that a lot of the no nothing marketers out there who focus on the Accounting, Tax & Financial Services industry. 80-90% of what we do is on the knowledge side, not the shiny object or software side.
You'll realize that quickly if you work with us.
Mayur had tried many other sales & marketing options out there but none of them took the collaborative approach with him which gets the results.
Our team is behind the scenes helping Mayur to pack his calendar with who he wants and we put him through his paces with our latest sales training to help him cruise on the upward curve.
To lear more go here: https://go.ignitionsystems.io/quiz
Tim reached out to Ignition as frustration was mounting with marketing folks:
• he was sick of the same stuff and the same outcome
• didn't want to run ads and get low quality at high cost
• no consistent lead generation solution
• scattered sales solution to convert leads to clients
• not able to accurately nail down growth forecasts with a timeline
After engaging Ignition he experienced:
• a ton of new clients in his target market
• a ton of new leads in his market and exactly who he was seeking
• a fast growing network list to establish plenty of authority with
When asked how he found our training he said:
• He knew right out the gate this was nothing like what he previously experienced
• we understood him, his business and how to get deals with his target market
Hundreds of business owners have used our program. We keep iterating it every month to make it more effective.
If you truly want to catapult your Accounting or Advisory business forward.
Take the Quiz below and find out if it makes sense for us to work together....
Dominic runs a Virtual Advisory CPA firm out of Florida, USA.
He is highly competent in Accounting, controllership, acting as CFO & Strategic development.
Has a well trained team behind the scenes and they enjoy working with businesses with 30-60+ staff.
After partnering with Ignition and going through our process...
He new acquires these types of clients every 2 weeks and has never experienced this pace of growth before
Like many of our clients, Dominic has came from 'other programs' but said they are a very different experience.
We are real CFOs first here at Ignition and sales + marketing experts second.
Here's what Dominic learned with us:
- find your dream client who you don't mind spending time away from your family for
- develop your understanding of them and how you'l' help change their business life
- research and find the strongest needs + desires of your dream clients
- create the most important document in your business.. your utility stack.. to communicate your services to them & train your team internally
- create many different versions of this value prop, long form, short form, shiny objects etc.. all must tie back to your research + offering
- learn how to attach different media strategies on top of this to Ignite your business
Dominic thought he was really good at sales & marketing until he joined us. He has learned a lot about sophisticated selling in particular and the psychology that goes along with winning those larger deals.
At Ignition, we know too well how critical learning & innovation is to always be out in front with the best sales & marketing solution for the Accounting + Advisory industry.
Once the learning or product development stops, your business stops. We are privileged to pass our learnings onto our high calibre clients all year round.
Newsflash: If you think you're too busy and don't have enough time, you're actually not too busy and do have time.
That's if you truly want to catapult your Accounting or Advisory business forward.
Take the Quiz below and find out if it makes sense to explore our help....
Tom Chow:
What was lead generation like before using our program? Oh, it was very outdated. If anything, we were just going by referral or cold calling, which obviously didn't work and wasn't giving us great quality.
Why were things hard or difficult before? Again, we didn't really even have a lead generation program. Reaching any target was next to impossible. It was just more random scattershot.
What made me hesitate before joining the program? Obviously, the fees. There's a big amount of money and I wasn't sure exactly what I would be getting. Some of the questions about who Ignition Systems was in my mind.
How has my mind changed since joining work with us? It's been great. I struggle personally with some elements of getting through the program and juggling with my own time and whatnot, but just alone in the lead generation that it's gotten for me has been fantastic and I've learned a lot about my own vision and strategy and what I need to do to implement that. In terms of what I got from the Ignition V2 product was just, again, a lot of great useful information, a lot of clarity around what it meant to have a clear target market and to have a clear automated lead generation program. And then in terms of how things have changed, I've got a program, I've got a clear set of steps I follow, and I've got leads being generated constantly, which is fantastic.
Before starting with Ignition, our lead generation was passive. We relied solely on referral sources for our new business. Since Covid, it became much harder to network and remain relevant and top of mind, and accordingly, our lead pipeline slowed significantly.
Revenue growth has become more difficult because the new business that we are bringing in was just enough to offset the normal attrition.
We started working with a do it for you LinkedIn and email marketing firm, just prior to hiring Ignition, and we decided to use both and stick with the one that we felt was most effective. From the start, the quality of the leads and the lead volume was better from Ignition than the do it for you provider. When we were approached by Ignition, we already understood the value of the type of campaign, and we really did not hesitate to join. Quality of the sales training is very high and has showed us that, with a little effort, a robust pipeline of new business is very attainable. We've learned so much about online marketing and about targeted selling, which has greatly increased our effectiveness of attracting the right type of client.
Wealth Advisory Firm No Longer Worries About Pipeline Flow With Quality Opportunities
From only sourcing new business deals from centre's of influence or word of mouth, which has not been easy due to inconsistency and not having control over those introductions. Before joining Ignition Systems (Isio), it required we put a lot of thought into it since the investment is not a small one. Further, we have spent a significant amount in marketing prior and did not get anything in return.
But in just the short time since coming on board with Isio, we are fast building a strong and quality list of people we want to do business with and those conversations are already happening. We are very pleased with the work Isio have done for us so far and looking forward to leveraging their support team into the future.
The biggest change we've experienced within our firm is no longer worrying about the day to day prospecting. We now have this new inflow of opportunities with people we want to work with and are very grateful for moving forward with Isio and making this happen for us.
John first came to us when he was searching for a solution to figure out online marketing. He was finding it very difficult to figure out how does it all work. Dealing with all different kinds solutions but not able to define what he needed in his own mind
Putting up with general marketers selling shiny objects to ALL industries without any substance or depth about that industry
Listen to John's story (in his own words)
Then finally he decided to have a brief meeting with our team and sign right up.
A month later…
He had figured out how online marketing really works to got traction by locking into his niche. He began onboarding clients for $20,000+ each every month with his new Ignition system, and will systemically build his business this year with a new level of confidence.
John Sanchez from JAS & Co
Ron first came to us when his lead generation was non existent. He was finding it difficult to plan the growth of his business. Dealing with not knowing where his next revenue was coming from
Putting up with stress and uncertainty of what we could do for guys like him
Listen to HIS story (in his own words)
Then finally he decided to book in for a chat to find out more and ended up investing in himself
A month later…
He was meeting the type of clientele he is interested in and growing on a systematic basis with the people he wants to work with.
And will continue to grow systematically month on month having installed our Ignition System in his business without paying for advertising!
Ron Jankowitz from RSJ
